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2007 Best of the Best -- Preferred Brands of China's Richest

survey result ( Nationwide)

Best Executive Car: Audi A6

Candidate

Rank

Audi A6

BMW 5 Series

Buick Royaume

Mercedes-Benz E-Class

Jaguar S

analysis of respondents

age:

above 45   32.3%
30 - 45   60.6%
below 30   7.1%

wealth:

above 100m RMB   31.6%
50m - 100m RMB   16.1%
below 50m RMB   52.3%

education:

College or higher   76.7%
Others   23.3%

gender:

Male   85.9%
Female   14.1%

about best of the best 2007

Between May and November 2006, Hurun Report surveyed 604 Mainland Chinese high net worth individuals (defined as with assets of over US$1 million), of which 191 have assets of over US$10 million. For the third year running, surveys were carried out on a one on one basis, making this the largest and most authorative survey of its kind in China. 85% of respondents were male. The average age of respondents was 40 years. 24% have no university education. Results compiled by Sinomonitor International, leading market researchers for China. The geographical distribution of respondents was Shanghai (30 per cent), Zhejiang (15 per cent), Beijing (12 per cent), Guangdong (10 per cent), Shandong (9 per cent), North West China (7 per cent), Jiangsu (6 per cent) and Others (12 per cent).

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