Winners of 2008 Hurun Best of the Best
The Hurun Best of the Best Award is presented to the winner of each category.
This is the preferred brand of China’s richest.
Winners of 2008 Hurun Preferred Brands for Women
The Hurun Preferred Female Brand is presented to the brand that won the most votes of the women surveyed.
|
Preferred Overall Luxury Brand for Women | Louis Vuitton |
| Preferred Luxury Laptop for Women | Sony VAIO |
| Preferred Jewelry for Women | Chanel |
| Preferred Accessory for Women | Chanel |
| Preferred Jewelry Watch for Women |
Chanel |
| Preferred Fashion Label for Women | Chanel |
Winners of 2008 Hurun Star Performers
The Hurun Star Performer Award is presented to the brand with the biggest
improvement in each category and is designed to recognise the achievements of
that brand over the past year.
| Overall Luxury Brand |
|
Overall Brand Star Performer | Montblanc |
| |
| Jewelry, Watches & Fashion |
|
Luxury Watch Star Performer | Montblanc |
|
Fashion Label Star Performer | Burberry |
|
Watch with High Complications Star Performer | Blancpain |
| |
| Automobiles |
|
Super Luxury Self-Drive Car Star Performer | Maserati Quattroporte |
|
Executive Car Star Performer | Cadillac SLS |
| |
| Yachts & Private Jets |
|
Luxury Cruising Yacht Star Performer | Azimut |
| |
| Financial Services |
|
Personal Wealth Management Star Performer | Hang Seng |
|
Credit Card Issuing Bank Star Performer |
Bank of China |
|
Private Bank Star Performer | Credit Suisse |
|
Investment Bank Star Performer | Credit Suisse |
| |
| Executive MBA |
|
Executive MBA Programme Star Performer | Jiaotong University |
| |
| Hotels |
|
Beijing Luxury Hotel Star Performer | Regent Beijing |
| |
| Media |
|
Chatshow Star Performer | Boss Town |
Survey Methodology
Between May and November 2007, Hurun Report surveyed 660 Mainland Chinese US
Dollar millionaires, of which 104 have personal wealth of over US$10 million.
For the fourth year running, surveys were carried out on a one on one basis,
making this the largest and most authorative survey of its kind in China. The
survey asked respondents for their ‘Preferred Brand’ from a alphabetical list
of brands in each category together with an ‘Other’ option at the end for
brands not covered in the list. For the Best Overall Luxury Brand, the question
was open-ended. There were no options. The winner for each category was the
brand with the most votes. Results compiled by Sinomonitor International,
leading market researchers for China.
Demographics of respondents
Generally speaking, respondents came from a broader geographical spread
compared with last year. 78.5% of respondents were male (last year: 85%). The
average age of respondents was 40 years. The geographical distribution of
respondents was Shanghai (24 per cent, compared with 30 per cent last year),
Guangdong (10 per cent, same as last year), Zhejiang (9 per cent, compared with
15 per cent last year), Beijing (9 per cent, compared with 12 per cent last
year), North West China (9 per cent, compared with 7 per cent last year),
Shandong (8 per cent, compared with 9 per cent last year), Fujian (7 per cent,
a new area this year), Jiangsu (5 per cent compared with 6 per cent last year),
South West China (5 per cent, a new area this year) and Others (14 per cent,
compared with 12 per cent last year).
For further detail on the awards, including the percentage of votes for each
category and regional differences, please write to
research@hurun.net
