Hurun Report 2009 Best of the Best Survey > >

2009 Best of the Best Survey -- Preferred Brands of China's Richest

Winners of 2009 Hurun Best of the Best

The Hurun Best of the Best Award is presented to the winner of each category. This is the preferred brand of China’s richest.

Category

Nationwide Winner

 
Overall Luxury Brand
Best Overall Luxury BrandLouis Vuitton
 
Jewelry & Watches
Best Overall Watch Patek Philippe
Best Watch with High Complications Patek Philippe
Best Jewelry WatchPiaget
Best Sports WatchRolex
Best Fashion WatchLouis Vuitton
Best JewelryCartier
Best Watch Collection Accessory Buben & Zōrweg
 
Automobiles
Best Super Luxury Car For Business Rolls-Royce Phantom
Best Super Luxury Car for Self-Drive Bentley Continental
Best Luxury SedanMercedes-Benz S Class
Best Luxury SUVBMW X Series
Best Super Luxury Performance Car Porsche 911
Best Performance Car BMW M Series
Best Luxury RoadsterMercedes Benz SL Class
Best RoadsterBMW Z Series
Best CoupéBMW 6 Series
Best Executive CarAudi A6L
 
Yachts & Private Jets
Best Luxury Cruising YachtPrincess
Best Luxury Performance Yacht Pershing
Best Private JetBombardier
Best Private Jet OperatorDeer Jet
 
Drinks & Smokes
Best Luxury Drinks BrandRoyal Salute
Best Super Luxury WhiskeyRoyal Salute 21 Years Old
Best Premium WhiskeyChivas 18 Years Old
Best Ultra Luxury CognacLouis XIII
Best Premium CognacHennessy XO
Best Premium Chinese Spirits Swellfun
Best Chinese SpiritsMoutai
Best Premium ChampagneVeuve Clicquot La Grande Dame
Best Premium Cigarette Zhonghua
Best CigarDavidoff
 
Financial Services
Best Bank for Onshore Personal Banking China Merchants Bank
Best Bank for Offshore Personal Banking HSBC
Best Private BankHSBC
Best Credit Card Issuing BankChina Merchants Bank
Best Investment BankGoldman Sachs
Best Credit CardVisa
 
Auction House, Clubs & Executive MBA
Best Art Auction HouseChristie's
Best Private Club in China Chang'An Club
Best Shanghai Private ClubYongfoo Elite
Best Sichuan Private ClubChina Club
Best Executive MBA Programme Tsinghua University
Best Golf ClubMission Hills
 
Fashion
Best Fashion LabelGiorgio Armani
Best Luxury Writing Instrument Montblanc
Best AccessoryLouis Vuitton
Best Skincare ProductShiseido
Best Healthcare ProductHarmony
Best Puer TeaBrilliant Puer Tea
Best FurnitureDa Vinci
Best Golf Clubs & EquipmentCallaway Golf
Best PDADopod
Best Luxury MobileVertu
Best Mobile PhoneNokia
Best Laptop ComputerThinkPad
 
Travel-related
Best Luxury Hotel BrandShangri-La
Best SPA BrandBanyan Tree
Best Asian Airline Cathay Pacific
Best Chinese AirlineAir China
Best European AirlineLufthansa
Best International Luxury Destination U.S.A.
Best European Luxury DestinationFrance
Best Asia Luxury Destination Singapore
Best Middle East Luxury Destination Dubai
Best Domestic Luxury DestinationYunnan
 
Media
Best Online NewsSina
Best Business NewspaperChina Business News
Best ChatshowFortune Times
 
Shanghai
Best Shanghai Private ClubYongfoo Elite
Best Shanghai Luxury HotelPudong Shangri-La
 
Beijing
Best Shanghai Golf ClubTomson Golf
Best Beijing Luxury HotelChina World Hotel
Best Beijing Golf ClubPine Valley Golf
 
Others
Best Sichuan Private ClubChina Club
Best Shenzhen Luxury Hotel InterContinental Shenzhen
Best Sanya Luxury ResortHilton Sanya
Best Yunnan Luxury ResortLijiang Banyan Tree
Best Hong Kong Luxury HotelThe Peninsula Hotel
Best Hainan Golf ClubSanya Yalong Bay
Best Golf Villa In East China Zhongshan International Golf Villa
 

Winners of 2009 Hurun Star Performers

The Hurun Star Performer Award is presented to the brand with the biggest improvement in each category and is designed to recognise the achievements of that brand over the past year. 

Overall Luxury Brand
Overall Brand Star Performer Rolls-Royce
 
Jewelry, Watches & Fashion
Luxury Jewelry Star Performer Bvlgari
Luxury Watch Star Performer Montblanc
Watch with High Complications Star Performer Audemars Piguet
Sports Watch Star Performer Omega
Furniture Star Performer Yundian
Fashion Label Star Performer Zegna
Mobile Phone Star Performer Apple iPhone
Luxury Cosmetics Star PerformerGIORGIO ARMANI
 
Automobiles
Executive Car Star Performer Cadillac SLS
Luxury SUV Star Performer Land Rover
Super Luxury Self-Drive Car Star Performer Maserati
 
Yachts & Private Jets
Luxury Cruising Yacht Star Performer Azimut
 
Financial Services
Personal Wealth Management Star Performer Hang Seng
Onshore Personal Banking Star Performer ICBC
Credit Card Issuing Bank Star Performer Bank of China
 
Auction House, Clubs & Executive MBA
Auction House Star Performer Beijing Poly
East China Private Members ClubNine Dragons Hill Polo Club
Executive MBA Programme Star Performer CKGSB
East China Golf Club Star Performer Zhongshan International Golf
 
Travel-related
Hotel Chain Star Performer Hilton
Spa Resort Star Performer Brilliant Resorts & Spa
China Airline Star Performer China Eastern
Asian Airline Star Performer Singapore Airlines
 
Drinks & Smokes
Super Luxury Whiskey Star Performer Ballantine's 30 Years Old
 

 

Winners of 2009 Hurun Preferred Brands for Women

The Hurun Preferred Female Brand is presented to the brand that won the most votes of the women surveyed.

Winners of 2009 Hurun Preferred Brands for Women
Best Female Fashion Label Chanel

Survey Methodology
Between May and November 2008, Hurun Report surveyed 345 Mainland Chinese US Dollar millionaires, of which 131 have personal wealth of over US$10 million. For the fifth year running, surveys were carried out on a one on one basis, making this the largest and most authorative survey of its kind in China. The survey asked respondents for their ‘Preferred Brand’ from an alphabetical list of brands in each category together with an ‘Other’ option at the end for brands not covered in the list. For the Best Overall Luxury Brand, the question was open-ended. There were no options. The winner for each category was the brand with the most votes. Results compiled by Sinomonitor International, leading market researchers for China.

Demographics of respondents
The average age of respondents was 40.9 years. The geographical distribution of respondents was 59 per cent from East China (44 per cent last year), 23 per cent from North China (33 per cent last year) and 18 per cent from South China Guangdong (23 per cent last year).

 

For further detail on the awards, including the percentage of votes for each category and regional differences, please write to research@hurun.net

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