Hurun Most Valuable Chinese Brands 2009

Rank	Brand	Brand Value US$m	% of Market Cap	Industry	Head Office
1	China Mobile	29300	17%	Telecom	Beijing
2	ICBC	21000	10%	Finance	Beijing
3	CCB	15000	10%	Finance	Beijing
4	Bank Of China	12900	10%	Finance	Beijing
5	China Life	8820	9%	Finance	Beijing
6	China Telecom	5590	15%	Telecom	Beijing
7	Agricultural Bank Of China	4850	9%	Finance	Beijing
8	Bank of Communication	4560	9%	Finance	Shanghai
9	Moutai	4260	26%	Alcohol	Guizhou
10	Zhonghua	4120	40%	Tobacco	Shanghai
11	Ping An	3680	9%	Finance	Guangdong
12	China Merchants Bank	3530	10%	Finance	Guangdong
13	China Unicom	3090	14%	Telecom	Beijing
14	QQ	2650	16%	Internet Service	Guangdong
14	Wuliangye	2650	28%	Alcohol	Sichuan
16	Wahaha	2210	31%	Beverages	Zhejiang
16	Baidu	2210	27%	Internet Service	Beijing
18	China Citic Bank	2060	7%	Finance	Beijing
19	Suning	1760	18%	Retailer	Jiangsu
20	CPIC	1470	8%	Finance	Shanghai
21	SPD Bank	1440	8%	Finance	Shanghai
22	China Minsheng Bank	1280	8%	Finance	Beijing
23	Industrial Bank	1260	7%	Finance	Fujian
24	Furongwang	1240	28%	Tobacco	Hunan
25	Tsingtao	1220	26%	Alcohol	Shandong
26	Alibaba	1190	20%	Internet Service	Zhejiang
27	Haier	1160	20%	Consumer Electronic	Shandong
28	Vanke	1070	8%	Real Estate	Guangdong
29	China Overseas Property	1010	7%	Real Estate	Guangdong
30	Luzhoulaojiao	970	21%	Alcohol	Sichuan
31	Metersbonwe	960	34%	Apparel	Shanghai
32	Gree	940	17%	Consumer Electronic	Guangdong
32	DFAC	940	15%	Auto	Hubei
34	Li-ning	810	38%	Apparel	Beijing
35	Changyu	790	21%	Alcohol	Shandong
35	Air China	790	7%	Air Transportation	Beijing
35	CCTV	790	15%	Media	Beijing
38	ShineWay	780	26%	Food	Henan
39	Anta	720	34%	Apparel	Fujian
39	Yunyan	720	22%	Tobacco	Yunnan
41	Baisha	710	22%	Tobacco	Hunan
42	Mengniu	680	24%	Beverages	Inner Mongolia
42	Midea	680	18%	Consumer Electronic	Guangdong
44	Yurun	650	26%	Food	Jiangsu
45	Bank Of Beijing	620	6%	Finance	Beijing
45	Yuxi	620	24%	Tobacco	Yunnan
45	Hongtashan	620	24%	Tobacco	Yunnan
48	Liqun	590	22%	Tobacco	Zhejiang
49	Wanglaoji	540	31%	Beverages	Guangdong
50	PICC	530	7%	Finance	Beijing

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methodology:

The ‘Hurun Most Valuable Chinese Brands 2009’ measures the brand equity of China’s top one hundred brands. The Hurun Research Institute’s ranking takes into account a combination of quantitative and qualitative research using financial data – to calculate the present value of the earnings that the brand is expected to generate in the future – and consumer research. Hurun Research measured consumer perception by surveying the brand preferences of 800 individuals from across China and combining this with the number of times a brand was searched for on Baidu, the world’s largest Chinese language search engine.

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