Hurun Report 2007 Most Valuable Chinese Brands




 
by Region:
 by Birthplace:
RankBrandBrand Value US$m% of Market CapIndustryHead Office
1China Mobile37,000 20%telecomBeijing
2ICBC 21,000 9%financial servicesBeijing
3Bank of China15,500 9%financial servicesBeijing
4CCB11,000 8%financial servicesBeijing
5China Life9,000 6%financial servicesBeijing
6Agricultural Bank of China8,000 6%financial servicesBeijing
7China Telecom5,000 12%telecomBeijing
8Huawei3,64014%telecomGuangdong
9China Merchants Bank3,500 10%financial servicesGuangdong
10Bank of Communications3,450 7%financial servicesShanghai
11Ping An3,1807%financial servicesGuangdong
12Wuliangye3,100 25%alcoholSichuan
13Moutai2,600 23%alcoholGuizhou
13China Citic Bank2,600 5%financial servicesBeijing
15China Unicom 2,550 14%telecomBeijing
16Wahaha1,87024%beveragesZhejiang
17China Netcom 1,690 10%telecomBeijing
18CCTV 1,660 15%mediaBeijing
19Suning1,62025%retailerJiangsu
20Mengniu1,33030%beveragesInner Mongolia
21Haier1,30029%consumer electronicsShandong
22GoMe1,21025%retailerBeijing
23Minsheng Bank1,0106%financial servicesBeijing
24China Industrial Bank970 5%financial servicesFujian
24Air China970 10%air transportationBeijing
26Li-ning94040%apparelBeijing
27Quanjude820 45%restaurantsBeijing
28QQ81014%internet servicesGuangdong
29Lenovo79025%computerBeijing
30Pudong Development Bank780 5%financial servicesShanghai
31Vanke750 8%real estateGuangdong
32Tsingtao700 25%alcoholShandong
32Alibaba70014%internet servicesZhejiang
34Country Garden6506%real estateGuangdong
35ZTE 58010%telecomGuangdong
36Midea53023%consumer electronicsGuangdong
37Synear49030%foodHenan
38Yili480 24%beveragesInner Mongolia
39Zhonghua440 20%tobaccoShanghai
40Huiyuan42024%beveragesBeijing
40Changyu42013%alcoholShandong
42Yurun40023%foodJiangsu
42Gree400 20%consumer electronicsGuangdong
42China Overseas Property400 4%real estateGuangdong
45TCL39023%consumer electronicsGuangdong
45Bosideng39030%apparelJiangsu
47China Southern Air360 10%air transportationGuangdong
47Bright Dairy & Food360 24%beveragesShanghai
49Hisense 350 20%consumer electronicsShandong
49Changhong350 20%consumer electronicsSichuan
methodology:

The ‘Hurun Report 2007 Most Valuable Chinese Brands’ measures the brand equity of China’s top fifty brands. Hurun Report’s ranking takes into account a combination of financial data – to calculate the present value of the earnings that the brand is expected to generate in the future – and consumer research. It is the first ranking to include both listed and non-listed companies. As part of its continued focus into China’s private sector, Hurun Report expanded its research to produce a list of the fifty Most Valuable Privately-Held Chinese Brands, brands that have been built up without the strong background of the government.

Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership. Hurun Report measured consumer perception by a combination of an online survey of 709 Chinese consumers’ brand preferences carried out by GMI, a global market research software company, and the number of times a brand was searched for on Baidu, the leading Chinese language Internet search provider, over a nine month period between June 30, 2006 and April 18, 2007. Hurun Report ranked the average of the results of these two consumer surveys on a basis of 5 (high brand recognition) to 1 (least recognition).

As the distribution networks of companies mature, so the equity of a brand begins to come into its own. In a market with a “middle-class” – earning at least US$2,500 per year – of between one hundred and three hundred million people, a figure that is expected to grow to between 400 and 600 million people by 2015, expect to see the value of these Chinese brands continue to grow in leaps and bounds.

Further Analysis

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