中文版 | Add to Favorites
Top Ten Gifts for the Chinese Luxury Consumer 2012
Hurun Report        2012-01-11        Back

 

Top Ten Gifts for the Chinese Luxury Consumer 2012

 

(Hurun Best of the Best Awards, Beijing, 11 January 2012) The Hurun Research Institute today released the Top Ten Gifts for the Chinese Luxury Consumer 2012, a ranking based on the choices of 503 Chinese millionaires interviewed face to face.

 

Top 10 Gifts for the Chinese Luxury Consumer 2012

Rank

Brand

% of Respondents

Sector

Country of Origin

1

Louis Vuitton

14.9%

Fashion

France

2

Cartier

10.3%

Jewelry, Watches

France

3

Hermes

8.0%

Fashion

France

4

Chanel

6.2%

Fashion, Perfumes

France

5

Moutai

5.9%

Drinks

China

6

Apple

5.7%

Consumer Electronics

US

7

Dior

4.6%

Fashion

France

8

Prada

3.9%

Fashion

Italy

9

Rolex

3.6%

Watches

Switzerland

10

Armani

3.4%

Fashion

Italy

Source: Hurun Best of the Best Awards Survey 2012

 

Rupert Hoogewerf, Chairman and Chief Researcher of Hurun Report said “Gift-giving is an essential part of Chinese culture. The money spent on gifting, especially at Chinese New Year, is staggering compared with the West.”

 

LV, Cartier and Hermes are the most popular brands that Chinese millionaires like to give their friends and business contacts. The only ‘Made in China’ brand to make the Top Ten is Moutai, a baijiu brand.  French brands dominate with five of the Top Ten, followed by Italy with two: Prada and Armani.  Apple came in at sixth.

 

The Top 10 Gifts for the Chinese Luxury Consumer 2012is based upon the survey results of 503 face to face interviews with Mainland Chinese ‘millionaires’, defined as individuals with a personal wealth of Renminbi 10 million or more (equivalent to USD 1.6 million / Euro 1.2 million / GBP 1 million). Amongst them were 54 individuals with wealth of Renminbi 100 million or more (USD 16 million / Euro 12 million / GBP 10 million).  Their average age was 41 years; the ratio of men to women surveyed was 3:2. The survey was carried out between April and November 2011.  Hurun Research has carried out this survey now for eight years running, making this the largest and most authoritative survey of its kind in China. 

Contact Us
TEL:+86 (0)21 5010 5808
ADD:6F, Zhongrong Jasper Tower, 8 Yincheng Road, Pudong, Shanghai 200120, China
ZIP:200120

About us    |     Contact us

copyright © 2005 - 2011 www.hurun.net