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World’s Most Valuable Luxury Brands 2012
Hurun Report        2012-02-20        Back

 

World’s Most Valuable Luxury Brands 2012

 

(Hurun Best of the Best Awards, Beijing, 11 January 2012) The Hurun Research Institute today released the World’s Most Valuable Luxury Brands 2012, ranked by the dollar value of the brands.

 

 

World’s Most Valuable Luxury Brands 2012

Rank

Brand

Brand Value US$bn

Sector

Country of Origin

1

Louis Vuitton

20.5

Fashion

France

2

Hermes

14.5

Fashion 

France

3

BMW

13

Cars

Germany

4

Moutai

12

Drinks

China

5

Mercedes-Benz

10

Cars

Germany

6

Chanel

9

Fashion, Perfumes

France

7

Wuliangye

7

Drinks

China

8

Gucci

6.5

Fashion

Italy

9

Rolex

6.0

Watches

Switzerland

10

Cartier

5.9

Jewelry, Watches

France

Source: Hurun Research Institute 2012

 

 

Moutai and Wuliangye, the two most famous Chinese baijiu brands, make the Top Ten of the World’s Most Valuable Luxury Brands for the first time with brand values of US$12 billion and US$7 billion respectively.  The Moutai brand is now worth more than household names in the West such as Mercedes-Benz and Chanel.  A bottle of its best-selling liquor ‘53 Degrees Feitian Moutai’ now retails at over RMB 2000 (equivalent to USD 320 / Euro 240 / GBP 200).

 

French brands dominate with four of the Top Ten, followed by two each for China and Germany. Burberry and Tiffany, the most valuable British and American brands respectively, did not make the Top Ten.

 

Chinawould have had a third brand in the Top Ten with Chungwha Cigarrettes, an expensive and popular cigarette brand but Hurun Research did not classify Chungwha as a luxury brand.  Were Hurun Research to have classified Apple as a luxury brand, Apple would have jumped to the top of the list.

 

Hurun Research calculated the brand value based on the present net value of the brand equity.

 

For more information, refer to the Chinese press release found at www.hurun.net.

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